10 Best Native Ad Networks For Publishers In 2023

Looking for a suitable native ad network to monetize your Website or App?

So here are the best native ad networks for publishers to consider when choosing the right platform. They can be useful to advertisers.

Native ads are designed to complement the digital medium or content and match natively and effortlessly on the website pages, just like your related content. Native ads, apart from banner and display ads. Good design has a minimal impact on the page’s UX.

But I’m not too fond of some native ad designs because they can be seen as a misleading step to trick visitors into viewing sponsored content. However, well-designed native ads spread high-quality content in exciting ways. Still, native ads are simply paid content.

For example, premium native ad networks such as Adblade, Dianomi, etc., provide better UX and performance than others with high-quality content, whereas MGID, Taboola, and Adskeeper’s ad design and quality are poor and fraudulent. They deliver stressful scroll ads and make you feel like you need to close the web browser immediately.

Personally, I don’t like native ad networks. You can select various ad networks and management services if you have a good website with decent traffic.

Choose programmatic Google AdX partners with various bidding options (Header bidding, open bidding, and WF), and they provide high-quality ads at competitive CPM rates.

Native ads are more than just content recommendations; they include a variety of ad formats like promoted listings, contextual text ads, search ads, In-Feed ads, etc. There isn’t an ad network that fits all, but I darted some of the best native ad networks.

Here’s what I found out and what I experienced.

Top Native Ad Networks For Publishers

1. Revcontent

Revcontent is a US-based native ad network established in 2013.

Revcontent offers various targeting options, including demo, geo, and interest targeting. They provide relevant sponsored content and can gain revenue based on clicks and impressions. They are now at the top of their game, and when compared to other native ad networks, RevContent offers some good native ad designs.

I like Revcontent’s native ad widgets because if you notice ads from Taboola, MGID, OutBrain, etc. Their ads have a spammy appearance with a never-ending scroll. But RevContent ads are less intrusive and take up less scrollable space.

Revcontent has partnered with popular digital marketers, sites, news outlets, etc.

Breitbart, CBS News, and many other major publishers work with Revcontent as both publishers and advertisers. You can use this as an AdSense alternative.

Publisher Entry Requirements:

Revcontent accepts very few application requests. You must have high-quality traffic channels like the UK, USA, etc. And your website requires at least 50k+ hits per month with relevant content.

Small publishers can’t join this native ad platform, which has many limitations. Mostly accepts sites with English content in lifestyle, news, sports, and entertainment niches.

Payments:

Payment Duration: 45 Days
Payment Methods: ACH Transfer is available for US publishers. Global publishers can use PayPal and wire transfers.
Minimum Threshold: $100 revenues for PayPal/ACH. And $1,000 for a Wire.

Revcontent supports the CPC and CPM pricing models, and if you have a large number of top-tier visitors (UK, US, NZ), you can get some decent CPM rates. Otherwise, it’s low.

Revcontent Native Ads

Revcontent primarily provides native content recommendations, newsletters, AMP ads, and video ads. All ads support all devices, mobile, desktop, MAC, geo, and traffic.

Yes, they use machine learning to optimize ad placements.

According to Revcontent, their ads perform quicker than those of other native ad networks. However, they use the same JavaScript script method to deliver ads, but they use CDN and lazy loading to reduce the impact on page speed. Still have concerns.

Revcontent Native Ad examples:

Note:

Native ads are only suitable for specific niches. If your website contains tech and other decent content, not just Revcontent, all native ads are inappropriate. However, while Revcontent is an excellent way to monetize your website, approval can be tricky.

Compared to similar ad platforms, Revcontent delivers quality content relevant to news, sports, health, plants, etc. They are one of the best native ad networks for publishers. Learn more about it in this article: Revcontent review.

2. Outbrain

Outbrain Native Ad Networks For Publishers

Outbrain is one of the prominent native ad networks. Established in 2006. They have partnered with major advertisers like NBC, CNN, Forbes, etc. They are one of those who offer contextual ads and can truly monetize your site with their publisher platform.

Outbrain is a decent platform with AI-based ads with some extra features like native video ads, Smartfeed, Smartlogic, Keystone, Mobile ads, etc.

Outbrain’s native ads allow publishers to monetize their web pages by serving in-feed, text, content recommendations, widgets, sidebars, and other flexible formats. Outbrain video ads that are not UX-friendly can even harm website page speed.

Publisher Requirements & Payments:

Outbrain claims to work with high-quality publishers of all sizes. There is no statement about specific traffic requirements. Still, the Outbrain approval process can be tricky because they require high-quality organic traffic in advertiser-specific niches.

You need a well-designed website with a user-friendly interface. Your website should comply with Outbrain’s content policies, including policies on restricted content, misleading rules, and others. And small publishers cannot work with Outbrain.

They primarily take the news, entertainment, fashion, lifestyle, health, and finance niches. In addition to English, they accept other languages like French, Japanese, Spanish, etc.

Outbrain payment terms are usually Net-60 but can be Net-90. The minimum payment boundary is $50, which can be made via wire transfer or PayPal.

Outbrain primarily operates as a CPC network but provides negligible CPM rates.

Outbrain Native Ads

Outbrain is the leading native ad network, providing only native ads in various formats. Publishers have complete control over Outbrain and can customize ads for the site.

The finest feature is Smartfeed. They now operate Contextual Ads. Native ads especially impact page speed because they use various multimedia effects; Outbrain is no different. They use lazy load, CDN, and other ways to avoid the result, but it can still be a mess.

Outbrain native ad examples:

Outbrain is one of the world’s largest native ad platforms, working with major advertisers and reputable publishers. However, their ads are not user-friendly. Outbrain serves as an ad exchange for programmatic ads. You can access Outbrain through third parties such as Ezoic, Publift, Optad360, etc. But they keep showing a lot of unattractive ads.

3. Adblade

Adblade is a creative native ad platform based in the US. Introduced in 2008. They are a cutting-edge content-style ad platform that only works with high-end publishers.

Adblade, like Outbrain and Revcontent, seems to focus on native ads. Adblade ads can attract everyone because they are highly relevant to the site’s niche. There are no scrolling ads or spammy stuff. Just user-friendly content-style ads.

Adblade Requirements:

Adblade only works if your site receives at least 500K page views monthly. And need more traffics from US, UK, Europe, etc. It is tough to get approval for Asian/African traffic.

Adblade is strict about publishers, only getting a tiny percentage (relatively minor). If your website fulfills Adblade’s criteria, they will connect you to further steps to get started.

Adblade Payments:

Adblade pays after 30 days
You can get paid by check or direct deposit
The minimum threshold is $100
No multiple payment options, only bank transfers.

Adblade provides CPM and CPC strategies. They only accept premium publishers, so the minimum threshold is irrelevant, and they offer reasonable CPM/C rates to publishers.

Adblade Native Ads

When compared to other native ad networks, Adblade offers some quality ads. Adblade uses interest, geo, and re-targeting to reach users. They may occasionally show unrelated ads on your website, but most are UX-friendly, and you have control over them.

Here is an example:

Adblade is a good network that usually performs well with top-tier traffic in any niche. Suppose you have a high-quality site and want to keep UX in good condition and meet the Adblade requirements. Trust Adblade as your top priority. They are reputable.

4. Taboola

Taboola was launched in 2007 and is now the world’s largest native advertising network.

Taboola works with high-end advertisers and publishers. Never accepts small publishers. You must have high traffic to work with them. Read this Taboola review for more details.

Taboola’s payment term is 45 days, so if you started in February, payment will be issued on April 15th. They only accept Payoneer as a payment method, which is fine with me but may concern others who use PayPal or similar services. The minimum threshold is $100.

Taboola Publisher Requirements:

Taboola didn’t specify traffic requirements, but if you have all traffic from the U.s, U.k., Canada, Australia, and Nz, etc. Any niche can get approval with 100K+ monthly hits.
However, they typically accept 500K+ monthly page hits sites with other regions and have little concern for content. But you must have an attractive site with suitable niches.
They consider the design of your website’s ad placements. Ensure that the native ads fit within the context of your website.
You need to stick to Taboola’s ad policies, which include policies related to ad labeling, revelation, and compliance with applicable advertising regulations.

Taboola Native Ads

Taboola does not have multiple ad formats. They primarily offer recommendations and sponsored videos. I hate their ads with endless scrolling and spammy appearances.

Also, Taboola video native ads can significantly impact page speed and core web vital. Nevertheless, you can customize ad units, including columns, height, width, size, etc. But I’m not a fan of Taboola’s never-ending native ads.

Consider the following examples:

Yes, Taboola is used by many popular websites like news, sports, entertainment, and so on. And they accept many languages other than English, but you must have a high-traffic website to join the Taboola network. They even provide ad exchanges to third parties.

5. MGID

MGID is a famous native ad network that works with medium and large publishers. MGID launched in 2008 and now serves more than 200 nations in over 75 languages.

MGID provides a detailed dashboard where you can track ad performance, including metrics like impressions, clicks, and income. You can use this data to optimize ad placements. However, revenue can be low compared to other native ad networks.

And the average CPC and CPM are very low. Also, MGID ads seem cluttered and of poor quality. They even display nudity ads, and I hate MGID’s never-ending scroll ads.

MGID Requirements & Payments:

MGID works with most niches and languages, but the traffic requirement is 5000+ daily visitors. However, they reject sites with illegal content, x-rated, torrents, etc.

If you have a website niche like gossip, news, movies, sports, and other common types of sites with that requirement, you can apply to MGID, and they will respond ASAP. Once you have integrated, MGID’s process will display sponsored content and ads to your visitors, and you’ll earn money based on user engagement (clicks or views).

Like most others, they provide a 30-day payment schedule and offer several payment options. However, the lowest payment depends on your payment method:

Payment Schedule: NET 30
Payment Methods: PayPal, Tipalti, Payoneer, Paymaster24, and Wire
Minimum Threshold: $50 – Paymaster24, $100 -Paypal, $1000 – Wire

MGID Native Ads (Sponsored Content)

MGID only offers native ad unit codes and will provide ad units to place on your website. These codes will display the native ad units in the selected places. MGID offers various ad formats, including widgets, in-feed ads, and content recommendations.

Take a look at some MGID native ads and content recommendations:

However, if you have a decent website niche, like tech, tutorials, etc., I never recommend MGID, highly spammy, or native ads. And they show a lot of adult and video content, so your site’s UX and page speed can suffer. Also, you can’t value that.

Of course, MGID works well with some niches, audiences, and geographies, but it typically has low earning potential and requires more clicks to generate revenue.

And MGID ads are not user-friendly and look terrible with poor content. And MGID is structured for beginners and is straightforward to use. Accepts the majority of websites with moderate traffic. If you have a crap website, give it a shot.

6. Dianomi

Dianomi is a premium native ad platform for specific niches like business, finance, technology, travel, fashion, etc. I’ve never used Dianomi, but I’ve heard good things about it, and I like the quality of their native ads. Dianomi only works with high-quality publishers with decent traffic (examples: Entrepreneur, Business Insider, Marketwatch.com, etc.).

Dianomi accepts websites with visitors from the U.K., the U.S., Canada, and other top-tier nations. I know little about Dianomi’s approval process, payment terms, details, etc. But they do occasionally work with reputable websites with low and medium traffic.

Dianomi has native ad formats like video, in-article, trail, text, etc.

See these examples:

Dianomi uses contextual targeting to make sure that ads appear to be content. I like their ad designs because they seamlessly blend with the editorial content, providing a non-disruptive UX.

Dianomi lets you optimize ad placement and uses a learning algorithm to assess, analyze, and improve the quality of ads. You can serve relevant native ads to your audiences. They occasionally work with websites with crypto content. Read the best crypto ad networks.

7. Nativo

Nativo is a decent native ad network and works with premium advertisers and publishers. Popular websites like “Motortrend” use Nativo to monetize their traffic.

Nativo, with this name, you can capture something about them. Their ad design is impressive; you won’t notice the difference between an article and an ad.

Nativo supported native ad formats, such as in-feed, recommended widgets, and in-ad video placements. And the good thing is Nativo integrated programmatic advertising with real-time bidding. You can see how many lines their Ads.txt file maintains.

Here is an example Nativo ad:

Nativo only works with selected publishers who have more than 100k PV. Most other criteria are the same as on other platforms. They do not clarify much about their criteria or payment options.

They also sell ads to other ad management services. You can use Nativo as an extra revenue platform if you have an appealing website with decent traffic from the top tiers.

7. Adnow

Adnow is a native ad network for advertisers and publishers of all sizes. They started in 2014. However, I urge something other than Adnow to reputable sites because ads are one of the worst.

But some claim Adnow is one of the best native ad networks for beginners. It doesn’t seem. I’m only impressed because they accept small publishers.

Otherwise, look for another platform. Also, they accept sites in any niche or traffic level, but you need good traffic to make income and not yield as much as competitors like Revcontent, Outbrain, etc.

Adnow never claims specific traffic requirements; it just needs some traffic to earn some. They do not accept scrap, nude, or scam content. Your traffic should come from reputed sources. Adnow is designed for beginners, and the process directions are brief.

Adnow Payments:

You can get paid through PayPal, Wire, or Webmoney.
The minimum is $20, but $200 for Wire
The good news is that they pay weekly, so you don’t have to wait for 30/60 days.

But I noticed that some users claimed that their payment processes do not always work properly.

Adnow Native Ads For Publishers

Adnow’s primary function is to serve as a native ad network. And they have a few ad types, such as widgets, sidebars, feeds, and content recommendations. The main drawback is that they display ads that need to be more relevant. Also, video ads can harm your website’s UX and CWV. You should host your site on a reputable host, like Rocket.net.

Here are some AdNow widget ad examples:

The biggest problem with Adnow is that there are no intelligent targeting options, content ads, or GEO. They display any ads on your website, regardless of your niche. The good news is that they accept all levels of publishers and offer flexible payment options.

9. Google Ads

The largest advertising company in the world, Google, offers a variety of advertising solutions, exchanges, AdSense, etc. Google introduced native ads in the feed and matched content as native ad formats. Google provides native ads like inside articles, in-feed, and multiplex ads.

Matched content (Multiplex) serves multiple ads in a single ad unit. However, matched content has now been renamed “multiplex ads.

And multiplex ads have the same look as Google standard ad units but have a slight look of native ads and can be used with any website with high or low traffic with Google Adsense or Ad Manager. Or through Google ad partners like Clickio.

Google native ads are flexible in design but typically contain other native designs. They are customized based on the user’s interests, search history, and people trends.

Also, you can use in-feed native ads from your AdSense or Ad Manager. Multiplex ads can be set at the end of articles, in the sidebar, or in the feed. But they don’t like native ads like Outbrain, Dianomi, etc.

Google native ad examples:

Can’t compare multiplex ads to native ads, or Google is not a native ad company like Adblade, Outbrain, or Taboola. You can use ad units as native ad formats. And you can quickly create a multiplex ad or other native units on your Google Adsense account.

Advertisers can use the Google Ads platform to create and manage Native Ads campaigns. They have total authority. Provides statistical data and tracking tools.

10. Adskeeper

Adskeeper is a native CPC ad network based in the U.K., similar to MGId. Adskeeper is only a suitable platform for some websites because it displays significant, irrelevant content that is unsuitable for high-quality websites. You can combine Adskeeper’s ad units into your content and earn some revenue. On the other hand, it can be a poor UX decision.

They have started to serve ads for the gambling and betting fields. However, they combine well with gossip, news, memes, and other non-standard sites.

Adskeeper provides targeting options based on some aspects. They use GEO targeting so that most ads will show in your native language.

Payments:

Adskeeper payments are processed using the NET 30 payment terms.

Minimum payouts are determined by the payment method you choose:

Payoneer: $50
Paxum: $50
Paymaster24: $20
PayPal: $100
Wire transfer: $1000

They provide multiple payment options, which is ideal, but their CPC rates are low. Don’t ask about CPM rates. I never guide these ad networks with poor UX and low incomes.

Requirements to publishers:

Adskeeper does not accept small websites; you must have 3,000+ daily page views to be approved. That means you’ll need nearly 100,000 monthly page views to join Adskeeper.

If you have a website with 100,000+ page views, there are plenty of native ad networks to join. They reject pornographic content sites but show nude ads in their advertisements.

Adskeeper Ads

Adskeeper ads are among the worst I’ve seen. Many low-quality ads display at low rates. But, they are OK with traffic in the UK/US with specific targets.

Here are some examples of Adskeeper native ads:

If you notice, you can’t find Adskeeper on quality content websites. They use most non-standard websites with low-value content. But they offer benefits like multiple payments and accept websites in any niche. You only need a website with high traffic.

Native Ads vs. Display Ads

I’m unaware of their technical aspects, but they differ in appearance, placement, and UX. Here are some differences between Native and Display ads from my perspective:

Native Ads:

Native ads are designed to match the structure and process of the platform or content where they are displayed. They combine with the surrounding content and appear more like editorial or organic content than classic ads.
Native ads can take various forms, including sponsored articles, announced listings, recommended content, or in-feed ads. They normally include photos or videos, headlines, and a quick explanation. Sponsored content can be displayed as full content.
They usually prioritize engagement. They focus on creating thrilling content that appeals to the target audience and inspires them to click, read, or interact with the ad.
Native ads aim to provide a satisfactory user experience by combining with the site’s content. They are less intrusive and less disruptive to the user’s browsing experience. However, some ads, such as scrolling ads, can cause more harm than banner ads.
Native ads, since they seem like natural content, can help users gain trust and credibility. When done correctly, they can be perceived as valuable statements rather than disruptive advertising. However, they may display a bad appearance due to poor structure.
Most of the time, native ads are used for content marking; publishers use them to promote their content and gain traffic.

Display Ads:

Display ads are still the most popular and widely used advertising strategy.
They are clearly used for commercial purposes, brands, and sales, as well as to promote products and services. They allow advertisers to gain a wide audience and improve brand visibility.
Display ads are typically visual or different from typical content. They are created to grab the user’s attention with eye-catching visuals, vibrance, with aggressive notices.
They come in various sizes and formats, such as banners, pop-ups, interstitials, horizontal, vertical, video, and many others. They usually contain media elements, bold titles, and a call to action.
They are more prominent and can interrupt overall UX. They settle specific rooms on websites or apps and may divert attention from the main content. You can also be recognized as an advertisement.
Display ads often deliver measurable performance metrics like impressions, click-through rates, and conversions. Advertisers have more control over display ads. They work with premium brands, and publishers may earn more with them.

No matter which ads you use. Ads always have a significant impact on page performance and the user experience. As third-party scripts, advertisements are outside of our control. And with animation and never-ending scroll ads, native ads can be more complicated.

And if you use only Google ads, you can optimize easily, but on multiple ad servers like header bidding, that can be a hardship and an arduous task. But we can only optimize ads partially because they always make things complicated with website speed and metrics.

But if you’re using WordPress, you have many plugins to optimize ads and other third-party codes. (cache plugins and asset optimization plugins).

I recommend the FlyingPress cache plugin to improve your website with a few tweaks and a better user interface. Or, if your host is using Litespeed, you can also try the free Litespeed cache plugin. Also, web hosting matters with ads.

To Sum It Up

Native ad networks are a good way to make money (monetize) with your website and promote your content. You can also use content-sharing platforms like ZergNet to get free traffic and monetize. But ads are not the only way to monetize. Due to unknown details and various conditions, I missed many other native ad networks on this list, such as:

AdYouLike
Sharethrough
EngageYa
Dable
Native Ads
TripleLift
etc., etc.

Some native ad networks are good, some are poor, and you should always prioritize UX over profit and customize to improve the UX of your ads and layouts. And select a better ad network for your website. Or use other modern strategies to monetize your website.

I hope this article provides some helpful info for you.

Additional Posts:

Have any suggestions? Drop a line.