Optad360 Review: A Perfect Alternative To Mediavine, Ezoic, Adthrive
Madushan Bandara
- Read Time9 mins
There are plenty of monetization options available for publishers. The most known method is Adsense, but now have many Google Adx Partners. Considerable publishers work with them because they offer cutting-edge technologies other than an ad network. Optad360 is that type of modern monetization solution.
But, Optad360 is not suitable for small publishers.
What is Optad360?
Optad360 is a programmatic monetization platform (a Google-certified publishing partner) suited for medium and large publishers. If you’re looking for alternatives to Adsense, Mediavine, Ezoic, Adthrive, etc., Optad360 is an excellent shot. They offer several features that help publishers to get ad revenue with better UX.
It’s no secret programmatic ads provide better solutions to modern digital publishers. Optad360 provides various bids, sales, tools, and support. Moreover, provide multiple payment methods and high-quality ad spaces on your website.
But what makes it impressive?
How do you know it will work for your site?
Aren’t there better alternatives? Read my Optad360 Review for more info.
Optad360 Review
1. Header Bidding Partners
Header bidding is a smart digital ad strategy that allows publishers to offer their ad inventory to different ad exchanges at once.
Header bidding is an algorithmic bid in which the bid demands work live with multiple partners that help to maximize ad space value and increase CPM.
Optad360 has many Header bidding partners and ad exchanges, including Google ADX, Index Exchange, PubMatic, OpenX, Xandr, Criteo, 152, Spotxchange, GumGum, 33Across, and native ad networks like Outbrain, MGID, Taboola, etc.
Ad Exchanges are an important feature of programmatic advertising that uses real-time auctions. It means that the bidding process is completely automated.
Ad Exchange is a virtual marketplace that connects advertisers and publishers. If you only use Adsense, you will only see ads from Google, no other bidders, whereas if you use a programmatic platform like Optad360, you will have access to 100+ ad exchanges with higher CPM rates. Here is Optad360 Ads.txt.
2. Publishers Requirements
Optad360 does not accept small publishers, but you can try them if you receive at least 50,000 monthly page views. You need a quality website/app with informative articles. An approved Google Partner, and you are bound to follow their regulations. However, some requirements depend on the country, which you can check here.
3. Optad360 Registration
You can submit a form if you have their requirements.
Filled with your personal information. Uploaded a screenshot of Google Analytics displaying pageviews from the previous 90 days, along with your website’s data.
After you submit your application, they will review it, contact you if you have met the standards, and ask for information about your site’s details and analytic report.
If everything is in order, you will be invited to their platform, and your publisher manager will guide you through the following steps.
4. Video Content Monetization
Optad360 can also add effective ads to your streaming video. They have options with in-stream ads if you wish to maximize your video content. Such ads are beneficial because they touch highly involved viewers.
Optad360 offers a player and video hosting service. You can upload videos without using apps & make money from the video.
Video content is also good for SEO, but the biggest problem is that it slows down your website speed because it uses Iframes, but you can avoid this by using a good cache plugin like FlyingPress. Related: FlyingPress Vs. WP Rocket.
5. Mobile App Monetization
In addition to working with websites, Optad360 offers solutions to monetize content in mobile apps profitably. Ad insertion is one of the most commonly used strategies for monetizing visitors to mobile apps. Also, you can benefit from website features like header bidding, ADX, and various ad formats with programmatic ads.
6. Useful Features
OptAd360 offers cutting-edge technology, such as the AI Engine, which increases the monetization operation. This machine-learning technology analyzes and optimizes the ad space on your website in the same way that others do.
One Tag
One tag feature only requires you to add one tag to your website. This straightforward solution provides you with access to cutting-edge monetization strategies, and you don’t need to enter tags everywhere because it functions like an auto-ad feature.
Ad Refresh
This is not a new feature; it is used by all AI-based platforms, such as Ezoic, Adthrive, and others, to improve ad impressions to detect ad slots in the users’ engagement. Ads in those areas are refreshed using an algorithm with many factors.
Ad layout
Ad layout is determined by the website’s specifications, user activity, and device. It enables the fully automated selection and use of ad formats such as display, video, and native, among others. Also includes ad space, size, and many other options.
Ad Categories
This, like AdSense/Ad exchange, allows you to select which ads show on your site. You have to choose which ad categories want on your website. You can disable it if you do not wish to have a specific category displayed on your site.
Direct Ad Orders
You can use their platform to traffic any direct ad offers you own. You can create an order with all the specifications in prevalent ad servers.
Yield Optimization
Yield optimization entails increasing the publisher’s revenue from ad inventory on their website. It also involves analysis to identify the valuable things and those that want change. Yield optimization is a fundamental theory for any digital publisher.
No matter how you move. Don’t worry; Optad360 can help you.
Revenue Booster
OptAd360 offers a tool known as “Revenue Booster,” which optimizes your website’s ad space by adding different ad formats. It can help on a page constantly positioned in places where possible best fulfil places. However, it doesn’t always cause significant revenue potential. Because multiple other factors contribute to your ad revenue.
7. Ad Formats
They provide different ad forms, including:
- Sticky Ad: Sticky ads, otherwise anchor ads, stay floating when users view the content. It remains in the viewport until the user closes it.
- Pre-roll In-stream Video Ad: This video ad format automatically plays directly before a featured video on mobile and PC.
- Interstitial Ad: This ad fills the display of the app or website. When you click on other posts, these ads display in between them.
- Floating Ad: A special kind of ad that slips into the webpage, also known overlay ad. They like pop-up ads but provide a better effect.
- Parallax Ad: this is the inline ad that shows during scroll.
- In-feed Native Ad: This is a typical Native Ad, but it displays in the middle of the content rather than at the end.
- Normal Banner ads: This is the super old ad format.
Ad Mapper
OptAd360 also has an “Ad Mapper” tool that automatically shows and loads adaptable ads and better layouts to your website. Good ad management is the basis for efficient revenue. It considers user behavior, desires, ads, styles, and positions.
Ad Mapper monitors the website, places, and structure in real-time while attention to the website’s specifics, the device type, and several other parameters.
8. Payment Details
You don’t have to be worried about OptAd360 payments because they offer four payment options: Paypal, Payoneer, Wise, and bank transfer with a 30-day circle.
The minimum threshold is 100 USD. Many ad networks only offer one or two payment options, such as PayPal or wire transfer, but they are good on the side because you can reach them even if some payments do not work in your country.
9. Google Certified Partner
Of course, Optad360 is a Google Certified Publishing Partner. They satisfied multiple conditions, approved as AD inventory experts.
There are numerous other Google ad partners. The best part; you can trust them; they are not scammers because Google doesn’t wish to harm its good standing.
They can optimize your website’s safety, warn you of any Google violations, and provide actionable insights. You can use Optad360 to obtain Google’s modern equipment.
10. Optad360 vs. Ezoic vs. Mediavine
| Optad360 | Ezoic | Mediavine | |
|---|---|---|---|
| Requirements | 50K Page Views | None | 60K Page Views |
| GCPP | ✓ | ✓ | ✓ |
| Mediations | No | Yes | No |
| P/Speed Impact | Medium | High | Medium |
| H/B | ✓ | ✓ | ✓ |
| Integration | Easy | Tricky | Easy |
| App/M | ✓ | x | x |
| Minimum payout | $100 | $20 | $25 |
| Routine | 30 Days | 30 Days | 65 days |
| Agreement | x | x | ✓ |
| Paypal/Payoneer | ✓ | ✓ | ✓ |
Optad360, Ezoic, and Mediavine are the same programmatic monetization platforms.
Optad360 and Mediavine do not accept small publishers and have similar requirements of 50-100K page views, whereas Ezoic accepts all publishers regardless of website size.
Mediavine offers very high CPM rates, and Optad360 and Ezoic are still behind Mediavine but very effective. Ezoic provides more features than monetization, like hosting, video conversion, speed optimization, SEO, etc., and it is tricky to integrate with Ezoic.
If you are a UX guy, I don’t recommend Ezoic because it will slow down your website and make it look poor. Most features are overly bloated; I don’t want those from an ad network. You need to mess with their cache and leap app to optimize.
- If you are looking for high-income/CPM rates, Mediavine is the perfect place to apply but only works with high-quality websites, but the best one nowadays.
- If you want a plethora of features in addition to monetization, or if you don’t have enough traffic to apply to others, Ezoic is an ideal platform with bloated features. They hurt your website with ads.
- If you want a reasonable CPM rate and some nice features, Optad360 is an excellent option. They optimize your ad slots by using CDN and ad refresh.
With these ad networks can get multiple benefits and better revenue. Also, have a considerable impact on your page speed. Because ads are third-party codes, you can’t really optimize them. Use a good hosting service like GURU and prevent security plugins.
Or, if your website is about finance or crypto, read my article about crypto ad networks.
Conclusion
You can make revenue from your website in various ways, like programmatic ads. It works perfectly as a stand-alone from other tactics. OptAd360 is another AI-powered ad management platform that works with medium and large publishers.
They have many selected ad formats, display, native, and video, that adapt to the device’s screen resolution. Not only monetize websites, but they also monetize apps.
You can expect from OptAd360 multiple payment methods with 30-day periods like Adsense/Ezoic, etc., and multiple header bidding partners. Also, OptAd accepts almost 15+ languages. That’s good because many ad networks only take a few languages, mainly English, but OptAd360 is more reasonable in this manner.
So, if you meet their requirements, try out OptAd360.
Read:
